Primoeza by Elizabeth Yong

PRIMOEZA is the Melbourne-based clothing and accessories label of textile designer Elizabeth Yong.

Established in 2009, PRIMOEZA pieces possess an aesthetic and sensibility that take inspiration from traditional craft practices, a tactile appreciation of natural materials, and contemporary design. Re-engaging the process of designing garments with an ethos of the handmade, every piece produced by the label is made in small batches in-house or by select local manufacturers.

The title PRIMOEZA comes from the names of her two cats that were her studio companions in the label’s burgeoning days.

View Primoeza's range available at Guild.